THE TWO HEADED QUARTER BY JOSEPH GANEM
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CONTENTS

PREFACE

INTRODUCTION
Deceptive Math: True and False

Part I Daily Deceptions

CHAPTER ONE
Shopping: Meaningless Comparisons

CHAPTER TWO
Averaging: Numbers In Place of Judgment

CHAPTER THREE
Financial Planning: Is it reasonable?

CHAPTER FOUR
Charting: Pictures Worth More Than a Thousand Words

Part II Income

CHAPTER FIVE
Earning and Saving: The Deceptive Math of Income Growth

CHAPTER SIX
Investing: Wealth for the Future

CHAPTER SEVEN
Gambling: The Probability Paradox

CHAPTER EIGHT
Risk-Taking: Going Broke to Get Even

Part III Loans

CHAPTER NINE
Borrowing: A Numerical Black Box

CHAPTER TEN
Evaluating Loans: Phantom Finance Charges

Part IV Misunderstood Math

CHAPTER ELEVEN
Voting: Number-Dropping

CHAPTER TWELVE
Estimating: The Three Sizes of Numbers

CHAPTER THIRTEEN
Measuring: Is it valid?

Appendix I Worksheets

Appendix II Mathematical Formulas

Acknowledgments

Examples Index

Tables and Figures Index

Index

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