Website for: The Two Headed Quarter: How to See Through Deceptive Numbers and Save Money on Everything You Buy
From the Back Cover:
Are You Being Duped By Numbers?
You see the "deals" every day: two for the price of one ... a lifetime of savings ... offer only good if you buy today ... low, low, low monthly payments ... zero percent interest! The sound too good to be true, and they are! While not technically illegal, companies spend millions of dollars advertising intentionally misleading numbers to take way more of your money than necessary. Tired of getting ripped off?
Part expose of widespread numerical trickery, part guide on how to shop intelligently, The Two Headed Quarter will forever change the way you decide to buy. Packed with handy resources, tables, charts, and worksheets, this one-of-a-kind book takes the guesswork out of buying everything from fruit juice to financial services.
You'll learn:
- Why 0% financing can be the most expensive way to finance a purchase
- How women can be treated "equally" and still lag behind men on pay
- Why average investors do worse than market averages
- What conditions are needed to make money gambling
- How much fat, sugar, carbs, and salt are really in the food you eat
- What kinds of insurance you actually need
- Why it's so difficult to get out of debt
Reviews
- “If you liked Freakonomics, you'll absolutely love the Two Headed Quarter! A fascinatin look intohow clevermarketing and advertising techniques are used to manipulate consumers.".” Lynette Khalfani, author, The Money Coaches' Guide to Your First Million and the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom
- “If every consumer read The Two Headed Quarter, we'd have con artists and fraudsters on the run in no time.” Bob Sullivan, MSNBC journalist and author of Gotcha Capitalism: How Hidden Fees Rip You Off Everyday and What You Can Do About It
Order
- Amazon(Hardcover)